Luminary gameplay environment
For Investors

A Modular Product Platform

What we build for the centre becomes a product line. Every component is designed to work in the Luminary space, in a franchise, and in homes.

More Than a Centre

The Luminary enrichment centre is a product showroom. Every parent who walks in sees the furniture, watches their child interact with the AI, and takes home an artifact. The centre validates demand, generates design feedback, and creates a customer acquisition funnel — all while generating session revenue. The capex isn't a fit-out cost. It's product R&D.

Children interacting with Luminary Primitives

Five Layers, One Platform

5 Merchandise & Kits Brand extensions
4 Digital Extensions AI Companion, WonderCast, Content
3 Projection & Home Immersive environments
2 Luminary Primitives IoT interaction devices
1 Furniture Primitives Physical foundation

Furniture Primitives

The physical foundation. Modular, reconfigurable, beautiful.

Organic foam modules in kidney, stone, stump, and arch shapes. Warm fabric covers over high-density foam. Same design language whether in a Luminary centre, a franchise location, or a child's living room. Kids build forts, create landscapes, and stack worlds — and when the Luminary Primitives are placed on them, the furniture comes alive.

Centre

40–55 modules per location. The core play surface.

Franchise

Ships in crates. Modular design means no custom build-out.

Home

12–20pc starter sets. Premium DTC play furniture.

$120–500 (home sets)  |  $3,000–8,000 (institutional kits)
Foam blocks flatlay Foam blocks play scene Foam blocks detail

Luminary Primitives

Abstract, tactile, modular devices that act as inputs and outputs within a shared system.

Simple wooden and felt objects — orbs, cubes, pyramids, domes — that children touch, twist, shake, and press. Each primitive is a sensor and actuator. When placed on or near the furniture, they bring the environment to life. Light changes, sounds respond, the shared system on screen reacts. Understanding emerges through participation, not explanation.

Light Orb

Light Orb

Touch-responsive, emits light and color signals

Button Cube

Button Cube

Touch-responsive, emits light and color signals

Twist Cylinder

Twist Cylinder

Rotational input

Shake Egg

Shake Egg

Kinetic input: shaking, tapping, rhythm

Sound Pyramid

Sound Pyramid

Audio I/O and haptic output device

Joystick Cube

Joystick Cube

Directional input for continuous control

Proximity Dome

Proximity Dome

Responds to hand presence and distance

Thermal Pad

Thermal Pad

Thermal output: gently warms or cools

Primitive+

From simple primitives to more expressive control. The same collaborative system can be experienced through different forms of interaction.

Primitive+ Cube Primitive+ Pad
  1. Each player receives instructions — delivered via tablet, unique to each participant
  2. Players interact with their devices — press, turn, shake, respond to light/sound
  3. The system responds collectively — changes reflected in a shared display, success depends on coordination

Projection & Home Environments

Kids bring their worlds home. The centre experience extends into daily life.

Short-throw projectors fill walls, ceilings, and arch openings with the child's created Luminary worlds. At the centre, 24–31 ceiling projectors create full immersion. At home, a single projector or night light turns a bedroom into a continuation of the session. The worlds carry home via QR code — and the child keeps playing.

Luminary Home Projector

Luminary Home Projector

$300–600 + subscription

Kid-friendly short-throw projector. Toniebox of immersive play.

Luminary Portal

Luminary Portal

$250–1,400 (3 sizes)

Birch plywood arch with integrated projector. A physical window into another world.

Luminary Night Light

Luminary Night Light

$80–150

Projection night light cycling through their created worlds. Ambient bedroom art.

Also in development: Sensory Play Mat ($150–300) — interactive floor surface extending the immersive environment.

Digital Extensions

The AI thread between sessions — and beyond.

The digital layer is what makes Luminary a platform, not just a place. The AI Companion (Spark) lives on the child's device, continuing the relationship between visits. WonderCast generates unlimited personalized audio stories set in the child's worlds. Seasonal content packs keep the experience fresh. The Creator Marketplace lets kids share and remix worlds.

Merchandise & Kits

Brand extensions that extend the world.

Physical products that let kids carry Luminary into everyday life. Plush companions with NFC chips. Explorer's backpacks in Luminary earth tones. Birthday party kits with mini projectors and foam blocks. Curriculum kits for schools. Every item is a brand touchpoint and a customer acquisition channel.

Plush Companions

Plush Companions

$40–70
Explorer's Backpack

Explorer's Backpack

$60–100
Birthday Party Kit

Birthday Party Kit

$300–600 rental
Curriculum Kit

Curriculum Kit

$3,000–8,000 + license

Creative Extensions

Physical-digital crossovers that deepen the creative experience.

Creation Clay Kit

Creation Clay Kit

$45–80

Shape it. Scan it. See it live.

Puzzle Worlds

Puzzle Worlds

$25–45

Build the world, piece by piece.

A Platform with Multiple Revenue Streams

Hardware Kits

Modular device sets: classroom kits, institutional installations, home kits

Scenario Content

Software-driven experiences: themed scenarios, curriculum modules, ongoing releases

Experiential Spaces

Luminary flagship centres, pop-up installations, ticketed experiences

B2B & Training

Corporate team training, museums and science centres, innovation labs

Each new scenario expands the platform — without new hardware.

Luminary centre microlab wide view